Our Story

Who we are...

Move over broccoli. We are Balance the Superfood Shot.

 The body needs fruits and vegetables. Science says so. But needing fruits and vegetables and actually eating them are two different things. That’s where we come in.

We are Balance the Superfood Shot. (AKA, the company formerly known as Life Equals.) We are a company made up of real people who believe in real food and returning to the basics. We wake up each day with the desire to make a difference and, if we’re lucky, leave the world a bit better than we found it. Faux health foods, fad diets and false promises are just that:  Faux, fad and false. With Balance the Superfood Shot, it’s all about real products that address the health of America.

Our Values ...

We are consistent in word and deed. We are true to who we are, what we do, and who we serve. Every day we strive to establish a future built on trust, intellectual honesty, and candor. Only when we share our true self and live our values do we have the power to build something of real purpose and make an impact on the world.

Our focus as a company is not limited to just financial successes. We are focused on contributing to our local community while working towards a global impact on the health of our human race, thereby creating a lasting change for the better.

Each of us are determined to exemplify our endless passion in order to embrace the unknown, all while exuding the confidence to share our beliefs. We know the road to success is winding and requires the traveler to weather the storms of progress, but it is that adventurous life each of us strive to live. We are diligent, hard-working, and adaptable in our pursuit of success.


Our Origins...

Born from the simple desire to get quality, sustainable products to people, Life Equals was established in 2011. With a drive to bring nutrition to the masses, the founders started the company with a line of American-made, highly-effective supplements designed to provide a variety of nutritional support. 

In 2014, after launching in Whole Foods Market, the desire to get back to the basics was a spark within the founders’ minds. After learning of the lack of fruits and vegetables Americans consume in the Standard American Diet, that spark quickly became a wildfire! In 2016, after consulting with doctors, dietitians, medical professionals, and health coaches, Balance the Superfood Shot® was born. Finally, a product that made getting those daily fruit and vegetable servings radically simple.

In late 2018, in an effort to align the overall brand and product, as well as make it easier for customers to find us, Life Equals repositioned as Balance the Superfood Shot. Today, Balance the Superfood Shot sells its staple supplement line whole focusing on it keystone superfood shot product line, all while tirelessly working to improve the Standard American Diet.

In 2023, Balance was acquired by BTSS LLC.


Our Mission...

Our mission is simple—to provide an easy, elegant and convenient way for busy moms, dads, kids, grandparents, teachers, accountants, desk jockeys, health nuts, people who fear vegetables and everyone else on this planet to improve their health. One shot at a time.


Our Vision...

A world where knocking back your daily servings of organic fruits and vegetables is as easy as unscrewing the cap off of a small, metal bottle with the words “Balance the Superfood Shot” written on the side of it.