A boost for your busy life.

Move over broccoli. We are Balance the Superfood Shot.

The body needs fruits and vegetables. Science says so. But needing fruits and vegetables and actually eating them are two different things. That’s where we come in.

Our Story

Born from the simple desire to get quality, sustainable products to people, Life Equals was established in 2011. After launching a successful line of nutritional support supplements, founders Chris and Kyle wanted to get back to the basics of fruits and veggies. With the help of doctors, dietitians, medical professions, health coaches, and that little spark, Balance the Superfood Shot was born.

We're now known as Balance the Superfood Shot. And we work tenaciously everyday to improve the Standard American Diet. One shot at a time.

Our mission is simple: to help Americans have an easy and elegant way to consume their fruits and vegetables and better their health.

Kyle, CEO & Co-founder

Our vision is to create a world where every person and family — no matter how busy they are — can have the easy win of consuming superfoods every single day.

Chris, COO & Co-founder

What's important to us

Best-of-the-best ingredients

Faux health foods, fad diets and false promises are just that: Faux, fad and false. The essence of the Superfood Shot is fruits and veggies. Not just any fruits and veggies – we globally source USDA organic and non-GMO ingredients. And we don't just juice or dehydrate your everyday orange. We've sought out a variety of superfoods that we sourced at their peak nutrient-density. That looks like a lot of different things (fruits, juices, pulps, powders) with one thing in common: we source the-best-of-the-best for your health.

Sustaining our world

We know that what is good for the earth is good for us. With this in mind, we thoughtfully designed compact, eco-friendly, 100% recyclable aluminum bottles. Just rinse and recycle. Our packing material is also 100% recyclable (no tapes or stickers). To top that, our packing material is 100% recycled cardboard. We're happy to partner with a vertically-integrated packaging company.

Giving back to our community

We believe in gratitude and giving; coming to the table with open arms and minds. We share our abundance by getting our hands dirty and helping people connect to their food sources. Each growing season, you can find us with our local give back partner, Cross-Lines, volunteering in their community garden, building garden plots, weeding beds, and planting food for the benefit and use of the surrounding community.

Follow @superfoodshot on Instagram.

We wake up each day with the desire to make a difference and – if we’re lucky – leave the world a bit better than we found it.