Move over broccoli. We are Balance the Superfood Shot.

The body needs fruits and vegetables. Science says so. But needing fruits and vegetables and actually eating them are two different things. That’s where we come in.

We are Balance the Superfood Shot. (AKA, the company formerly known as Life Equals.) We are a company made up of real people who believe in real food and returning to the basics. We wake up each day with the desire to make a difference and, if we’re lucky, leave the world a bit better than we found it. Faux health foods, fad diets and false promises are just that:  Faux, fad and false. With Balance the Superfood Shot, it’s all about real products that address the health of America.

Our Mission

Our mission is simple—to provide an easy, elegant and convenient way for busy moms, dads, kids, grandparents, teachers, accountants, desk jockeys, health nuts, people who fear vegetables and everyone else on this planet to improve their health. One shot at a time.

Our Vision

A world where knocking back your daily servings of organic fruits and vegetables is as easy as unscrewing the cap off of a small, metal bottle with the words “Balance the Superfood Shot” written on the side of it.

Our Story

Born from the simple desire to get quality, sustainable products to people, Life Equals was established in 2011. After launching a successful line of nutritional support supplements, founders Chris and Kyle wanted to get back to the basics of fruits and veggies. With the help of doctors, dietitians, medical professionals, health coaches, and that little spark, Balance the Superfood Shot was born.

We're now known as Balance the Superfood Shot. And we work tenaciously every day to improve the Standard American Diet. One shot at a time.

Our Values

  • We are consistent in word and deed. We are true to who we are, what we do, and who we serve. Every day we strive to establish a future built on trust, intellectual honesty, and candor. Only when we share our true self and live our values do we have the power to build something of real purpose and make an impact on the world.
  • Our focus as a company is not limited to just financial successes. We are focused on contributing to our local community while working towards a global impact on the health of our human race, thereby creating a lasting change for the better.
  • Each of us are determined to exemplify our endless passion in order to embrace the unknown, all while exuding the confidence to share our beliefs. We know the road to success is winding and requires the traveler to weather the storms of progress, but it is that adventurous life each of us strive to live. We are diligent, hard-working, and adaptable in our pursuit of success.

Our Place in the World

We believe in gratitude and giving; coming to the table with open arms and minds. We share our abundance by getting our hands dirty and helping people connect to their food sources. Each growing season, you can find us with our local give back partner, Cross-Lines, volunteering in their community garden, building garden plots, weeding beds, and planting food for the benefit and use of the surrounding community.